Wise Giving Wednesday: Tips on Donations to Assist Ukraine Relief Efforts

By H. Art Taylor
President & CEO BBB Wise Giving Alliance
Feb 23, 2022

As the Russian invasion of Ukraine has begun, concerns grow about current and potential emergency needs of the Ukraine people. Generous donors want to help by supporting charities that are raising funds for assistance. BBB Wise Giving Alliance offers the following tips for donors to consider along with a list of BBB Accredited Charities that have announced Ukraine-related activities or plans on their websites.

We certainly encourage generosity to help the people in Ukraine but caution donors to avoid questionable appeals by keeping the following tips in mind:

  • Can the charity get to the impacted area? Not all relief organizations will be positioned to provide relief quickly. See if the charity already has a presence in Ukraine.
  • Should you send clothing and food? Local drives to collect clothing and food to send overseas may not be practical as the logistics and timing to deliver and disperse such items will be challenging. Relief organizations are better equipped to obtain what is needed, distribute it effectively and avoid duplication of effort.
  • Does the relief charity meet BBB Charity Standards?  You can verify a charity’s trustworthiness by viewing an evaluative report completed by BBB Wise Giving Alliance.  See the list provided below of charities that that are soliciting for relief assistance for Ukraine and that also meet the BBB Standards for Charity Accountability.
  • Is the charity experienced in providing emergency relief? Experienced disaster relief charities are the best bet to help deliver aid as soon as possible. New entrants may have difficulty in following through even if they have the best of intentions.
  • Are you considering crowdfunding appeals? If engaging in crowdfunding, it is safest to give to someone you personally know and trust, and review the platform’s policies regarding fees and distribution of collected funds. If the crowdfunding request is from a charity, check out the group by visiting Give.org. Keep in mind that some crowdfunding sites do very little vetting of individuals or organizations that decide to post for relief assistance. Sites that take security measures will usually provide descriptions of these procedures.
  • Does the appeal make exaggerated financial claims such as “100% will be spent on relief.” Charities have fundraising and administrative expenses. Any charity claiming otherwise is potentially misleading the donating public. Even a credit card donation will have a processing fee.

The following nationally-soliciting charities are BBB Accredited (i.e., they meet the 20 BBB Standards for Charity Accountability).  Their respective websites indicate that they are either currently raising funds for assistance efforts in Ukraine or preparing for needs that could arise if conflict results in population displacement.

Action Against HungerUkraine Relief Activities
Alight 
 |   Ukraine Relief Activities
American Jewish Joint Distribution Committee  |  Ukraine Relief Activities
American Red Cross | Ukraine Related Activities
Americares Foundation  |  Ukraine Relief Activities
CARE USA  |  Ukraine Relief Activities
Catholic Relief Services  |  Ukraine Relief Activities
CHC: Creating Healthier Communities  |  Ukraine Relief Activities
Direct Relief  |  Ukraine Relief Activities
Episcopal Relief & Development  |  Ukraine Relief Activities
Global Communities  |   Ukraine Relief Activities
GlobalGiving  |  Ukraine Relief Activities
Hadassah | Ukraine Relief Activities
Heart to Heart International  |  Ukraine Relief Activities
Humane Society International | Ukraine Related Activities
International Medical Corps  |  Ukraine Relief Activities
International Rescue Committee  |  Ukraine Relief Activities
MAP International  |  Ukraine Relief Activities
Matthew 25: Ministries  |  Ukraine Relief Activities
Medical Teams International  |  Ukraine Relief Activities
Mennonite Central Committee  |  Ukraine Relief Activities
Mercy Corps  |  Ukraine Relief Activities
Operation USA |  Ukraine Relief Activities
Plan International USA |  Ukraine Relief Activities
Salvation Army  |  Ukraine Relief Activities
Save the Children  |  Ukraine Relief Activities
SOS Children’s Villages – USA  l  Ukraine Relief Activities
United Methodist Committee on Relief  |  Ukraine Relief Activities
United States Association for UNHCR  |  Ukraine Relief Activities
World Hope International |  Ukraine Relief Activities
World Vision|  Ukraine Relief Activities


Video of the Week

As part of our Building Trust Video Series, we are pleased to revisit a video featuring an interview with Kari Rosbeck, President and CEO, Tuberous Sclerosis Alliance (also known as the National Tuberous Sclerosis Association.) This is a BBB Accredited Charity that supports research into the diagnosis, cause, management, and cure of tuberous sclerosis complex (TSC). The organization also provides individuals with TSC and their families with direct access to information, resources, and specialists experienced in the diagnosis, treatment and management of TSC.
 


Heart of Giving Podcast

In this week’s Heart of Giving Podcast, BBB WGA’s President and CEO, Art Taylor, interviews Barbara O'Reilly, Principal, Windmill Hill Consulting and discusses fundraising strategies, specifically how an organization can go about selecting a consultant to help with their fundraising efforts. 

We are always working with charities to publish or update reports for donors. Visit Give.org or local BBBs to check out any charity before giving. Finally, remember to let us know by going to www.give.org/charity-inquiry if you are interested in seeing a report on a charity not on the list and we will do our best to produce one.


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