Wise Giving Wednesday: Raising Funds for Schools

As August completes its march into September, children begin returning to school. While parents are currently focused on filling their children’s backpacks with school supplies, many also recognize they will soon be asked to help raise money for class projects, trips and other activities not covered by existing school funding. These efforts can range anywhere from selling things (chocolate, gift wrapping, candy, etc.) to holding contests / charity events.  If so, here are some tips to consider to help you manage the activity while also being accountable:

1. Set specific goals or plans before you start to raise funds. What is the total amount needed and how much time do you have to raise it?
2. Make sure the school informs parents either online or in hard copy with any needed instructions about the campaign.
3. Review the fundraising promotions created to make sure they accurately and adequately explain the nature of the school activities being funded.
4. Identify the volunteer or parent who will be in charge in keeping track of collecting and recording of donations received.
5. Inform parents and other volunteers about how much was raised.
6. Appreciate the generosity of contributors by sending thank you notes to them.
7. Create a feedback form that will help identify needed improvements to do even a better job next time.

There are a number of online giving platforms (e.g., DonorsChoose.org, Adoptaclassroom.org, Pledgecents.com) that help raise money for classroom projects. A school or teacher may consider posting a request on such sites to raise money for specific activities or needs. As always, we encourage contributors to visit Give.org to see if a charity meets the 20 BBB Standards for Charity Accountability.  If you don’t see a report on a charity of interest, fill out this form to initiate an information request by BBB Wise Giving Alliance: https://give.org/charity-inquiry

Video of the Week

As part of our Building Trust Video Series, we are pleased to provide a video featuring Jim Lighthizer, President of American Battlefield Trust (a BBB Accredited Charity), which works to preserve America’s battlegrounds. The organization integrates the land it preserves into public parks to help educate visitors on the events that occurred there.

Recent Reports

We are always working with charities to publish or update reports for donors. Visit Give.org or local BBBs to check out any charity before giving. Our recently evaluated charities include:

• American Heart Association
• American Humanist Association
• Trickle Up Program

Finally, remember to let us know by going to give.org/charity-inquiry if you are interested in seeing a report on a charity not on the list and we will do our best to produce one.

H. Art Taylor, President & CEO  
BBB Wise Giving Alliance