Wise Giving Wednesday: Joint Cost Allocation
Learn what joint cost allocation is, when charities can use it, and why accurate charity reporting matters for transparency, accountability, and donor trust.
Wise Giving Wednesday: Donate to Trusted Environmental Charities for Earth Day and Beyond
As we reflect on Earth Day, we’re reminded of the essential role that environmental charities play — and how important it is to give wisely.
The Legacy of Earth Day and the Rise of Environmental Giving
The first Earth Day took place fifty-five years ago, on April 22, 1970, the brainchild of Gaylord Nelson, former US Senator and Governor of Wisconsin. Nelson was motivated by his 1969 visit to the site of major oil in Santa Barbara, California, the largest in the US at that time. Originally conceived as a day for teachers to have a conversation with students about the environment, Earth Day is considered influential in creating the Environmental Protection Agency as well as legislation such as the Clean Air and Clean Water Acts.
On this 55th Anniversary of Earth Day we are reminded of the important part environmental charities play in addressing a host of issues, from natural resource conservation and climate change to environmental education and wildlife protection. According to Giving USA’s 2023 Annual Report on Philanthropy, $21.20 billion of total US donations went to environmental and animal groups in 2023, which was an 8.2% increase from 2022.
Tips for Evaluating Environmental Charities Before You Give
Before making a donation this Earth Day, take a moment to vet environmental charities using these wise giving tips:
- Decide What Type of Environmental Charity to Support: Environmental organizations vary widely in focus — from climate advocacy and conservation to wildlife protection, environmental justice, and education. Think about which area aligns most with your values, and learn more about these categories on our Environmental Charities Cause page.
- Learn About the Charity’s Work: Before giving, take time to explore a charity’s annual reports, website, and recent initiatives. Look for specific examples of their work and achievements. You can also find an objective description of each charity’s mission and programs on their Give.org report.
- Verify the Charity’s Trustworthiness: Visit Give.org to see if the charity meets the 20 BBB Standards for Charity Accountability. These standards assess transparency, governance, and financial responsibility — giving you added confidence in your choice.
Trusted Environmental Charities to Support for Earth Day and Beyond
The following national charities have been evaluated and meet all 20 BBB Standards for Charity Accountability — giving you added confidence as you choose where to give. Click any of the charity names below to view its BBB Accredited Charity Report.
Recent Reports
We are always working with charities to publish or update reports for donors. Visit Give.org or local BBBs to check out any charity before giving. Our recently evaluated charities include:
Finally, remember to let us know by going to give.org/charity-inquiry if you are interested in seeing a report on a charity not on the list and we will do our best to produce one.
