American Red Cross (The Red Cross) aims to provide compassionate care to those in need by preventing and relieving suffering through five main service areas: disaster relief, lifesaving blood, training and certification, international services, and military families. The Red Cross reports that it responds to more than 60,000 disasters in the United States every year, ranging from home fires that affect a single family to hurricanes that affect tens of thousands. The organization reports that it collects more than 4.5 million blood donations, nearly 1 million platelet donations from nearly 2.5 million volunteer donors, and that these blood products are delivered to 2,500 hospitals and other facilities across the United States. The Red Cross reports that it provides health and safety courses, including CPR and First Aid training. The organization reports that more than 4.6 million people a year receive training in first aid, water safety and other skills that help save lives. The organization reports that it is a part of the world's largest humanitarian network with 13 million volunteers in nearly 200 countries and each year nearly 210 million people outside the United States benefit from disaster, recovery or disease prevention activities. The Red Cross also reports that it provides nearly 550,000 services to support members of the armed forces, veterans and their families to prepare for, cope with, and respond to the challenges of military service. In addition to the program information included in this report, American Red Cross provided BBB WGA with detailed data on the level of major Red Cross services in the past year on a state by state basis. A PDF version of this can be viewed by going to give.org/redcross
For the year ended June 30, 2020, American Red Cross's program expenses were:
| Biomedical services |
$1,834,750,000 |
| Domestic disaster services |
$503,552,000 |
| Training services |
$102,394,000 |
| International relief and development services |
$69,105,000 |
| Services to the Armed Forces |
$55,201,000 |
| Community services |
$22,995,000 |
| Total Program Expenses: |
$2,587,997,000 |
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Chief Executive
Gail McGovern,
-
Compensation*
$640,484
-
Chair of the Board
Bonnie McElveen-Hunter
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Chair's Profession / Business Affiliation
CEO and Founder, Pace Communications, Inc.
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Board Size
16
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Paid Staff Size
17399
*2020 compensation, according to the organization's IRS Form 990, includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Invitations to fund raising events, Membership appeals, Planned giving arrangements, Print advertisements (newspapers, magazines, etc.), Radio, Cause- related marketing (affinity credit cards, consumer product sales, etc.), Television, Other
Fundraising costs were 20% of related contributions. (Related contributions, which totaled $852,248,000, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c) (3) of the Internal Revenue Code.It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on American Red Cross's audited financial statements - consolidated for the year ended June 30, 2020.
| Source of Funds |
| Products and services |
$1,840,018,000 |
| Corporate/foundation/individual giving |
$564,888,000 |
| Contracts, including federal governmet |
$128,137,000 |
| Legacies and bequests |
$125,702,000 |
| Other revenue |
$86,511,000 |
| Services and materials |
$84,058,000 |
| Investment income |
$44,551,000 |
| United Way and other federated |
$33,521,000 |
| Total Income |
$2,907,386,000 |
- Programs: 92%
- Fundraising: 6%
- Administrative: 2%
| Total Income |
$2,907,386,000 |
| Program expenses |
$2,587,997,000 |
| Fundraising expenses |
$165,392,000 |
| Administrative expenses |
$83,097,000 |
| Other expenses |
$0 |
| Total expenses: |
$2,836,486,000 |
| Income in Excess of Expenses |
$70,900,000 |
| Beginning Net Assets |
$1,812,215,000 |
| Other Changes In Net Assets |
$262,014,000 |
| Ending Net Assets |
$2,368,387,000 |
| Total Liabilities |
$1,300,113,000 |
| Total Assets |
$3,668,500,000 |
Note 1: In the above financial section, "other changes in net assets" represents nonoperating investment return ($277,710,000) and pension-related gains other than net periodic benefit cost (-15,696).
Note 2: For the year ended June 30, 2020, The Red Cross reported in-kind donations of $84,058,140 including services and other ($70,940,399), clothing and household goods ($6,757,123), food inventory ($5,397,521), drugs and medical supplies ($839,617), and cars and vehicles ($123,480).
Note 3: This report covers activities of the national and local offices of the American Red Cross.