American Red Cross
Meets Standards
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
American Red Cross meets the 20 Standards for Charity Accountability.
Complaints
Number of complaints processed by BBB WGA in the last 36 months: 1
The organization addressed the complaint issues brought to its attention: 1
(This complaint involved mailing list removal).
Stated Purpose:
"to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors."
Year, State Incorporated:
1905, DC
The American Red Cross (The Red Cross) aims to provide care to those in need by preventing and relieving suffering through five main service areas: disaster relief, lifesaving blood, training and certification, international services, and military families. The Red Cross reports that it responds to about 65,000 disasters in the United States every year, ranging from home fires that affect a single family to hurricanes that affect tens of thousands of people. The organization reports that it collects nearly 4.5 million blood donations, more than 1 million platelet donations from nearly 2.5 million volunteer donors, and that these blood products are delivered to 2,500 hospitals and other facilities across the United States. The Red Cross reports that it provides health and safety courses, including CPR and First Aid training. The organization reports that over 5 million people a year receive training in first aid, water safety and other skills that help save lives. The organization reports that it is a part of the world's largest humanitarian network with almost 13 million volunteers in nearly 200 countries and each year nearly 120 million people outside the United States benefit from disaster, recovery or disease prevention activities. The Red Cross also reports that it provides more than 510,000 services to support members of the armed forces, veterans and their families to prepare for, cope with, and respond to the challenges of military service. In addition to the program information included in this report, American Red Cross provided BBB WGA with detailed data on the level of major Red Cross services in the past year on a state by state basis. A PDF version of this can be viewed by going to give.org/redcross
For the year ended June 30, 2023, American Red Cross's program expenses were:
Biomedical services: $1,912,771,000
Domestic disaster services: $502,338,000
Training services: $121,155,000
International relief and development services: $104,823,000
Community services: $20,181,000
Services to the armed forces: $70,215,000
Total Program Expenses: $2,731,483,000
Chief Executive
Gail J. McGovern, President and Chief Executive Officer
Compensation*
$873,211
Chair of the Board
Bonnie McElveen-Hunter
Chair's Profession / Business Affiliation
Chief Executive Officer and Founder, Pace Communications, Inc.
Board Size
13
Paid Staff Size
17564
*2022 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Radio, Special events, Telemarketing, Foundation grants, Print advertisements, Corporate solicitation
Fundraising costs were 19% of related contributions. (Related contributions, which totaled $953,239,000, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on American Red Cross's audited financial statements for the year ended June 30, 2023.
Source of Funds
| In-kind contributions | $57,159,000 |
| Biomedical services | $2,011,918,000 |
| Program materials | $156,007,000 |
| Investment return, net | $76,826,000 |
| Other revenues | $59,369,000 |
| Legacies and bequests | $102,455,000 |
| Corporate, foundation and individual giving | $709,320,000 |
| Contracts, including federal government | $64,320,000 |
| United Way and other federated | $19,985,000 |
| Total Income | $3,257,359,000 |
Programs: 91% Fundraising: 6% Administrative: 3%
| Total Income | $3,257,359,000 |
| Total expenses: | $3,011,388,000 |
| Program expenses | $2,731,483,000 |
| Fundraising expenses | $179,837,000 |
| Administrative expenses | $100,068,000 |
| Other expenses | $0 |
| Income in Excess of Expenses | $245,971,000 |
| Beginning Net Assets | $2,700,290,000 |
| Other Changes In Net Assets | $73,734,000 |
| Ending Net Assets | $3,019,995,000 |
| Total Liabilities | $1,008,326,000 |
| Total Assets | $4,028,321,000 |
Note 1: In the above financial section, "other changes in net assets" represents pension-related changes other than net periodic beneifit cost($96,363,000) and nonoperating investment return, net (-$22,629,000).
Note 2: According to the organization's audited financial statements - consolidated - for the year ended June 30, 2023, The Red Cross received in-kind contributions totaling $57,159,000 in the form ofvolunteer services ($39,000,000) various ($8,114,000), food ($6,013,000), clothing and household goods ($2,900,000), and medical supplies ($1,132,000).
Note 3: This report covers activities of the national and local offices of the American Red Cross.
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
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Review in Progress
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Report completed by:
BBB Wise Giving Alliance