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CHARITY REVIEW
Issued: May 2025 Expires: May 2027

Good Plus Foundation

Accredited Charity
Accredited Charity

Meets Standards
Accreditation seal
(212) 736-1777
306 West 37th Street, 8th Floor
New York, NY, 10018
https://goodplusfoundation.org
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Good Plus Foundation meets the 20 Standards for Charity Accountability.

Stated Purpose:
"to dismantle multi-generational poverty by pairing tangible goods with innovative services for under-resourced fathers, mothers, and caregivers, creating an upward trajectory for the whole family."

Year, State Incorporated:
2001, DE

Also Known As:
Baby Buggy

Good Plus Foundation (GPF) partners with a vetted network of social service programs to reach long-term solutions to the problem of systemic poverty. The organization pairs goods, such as cribs, car seats, and diapers, with counseling, employment assistance, co-parenting classes, and more. Central to this objective is GPF's focus on systemic and individual obstacles that exclude fathers from their children’s lives and well-being. By giving fathers tools, confidence, and opportunities to re-engage with their families, the organization aims to improve outcomes for children. With systems change as a primary goal, the Good Plus Training Academy provides technical assistance and education to social workers, home visitors, and other frontline workers. Training workshops range from father engagement and addressing implicit bias in child welfare to kinship care and mental health support.

For the year ended December 31, 2023, Good Plus Foundation's program expenses were:

Fatherhood $6,935,584
Mothers $5,961,322
Education $3,784,685
Crisis intervention $2,950,885
Total Program Expenses $19,632,476

Chief Executive
Laurel Parker West, Interim Chief Executive Officer

Compensation*
$230,552

Chair of the Board
Jessica Seinfeld

Chair's Profession / Business Affiliation
Author and Founder, Good Plus Foundation

Board Size
18

Paid Staff Size
23

*2023 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Note: Compensation information for Dr. Laurel Parker West was for her former role as Chief Programs and Operations Officer. She became Interim Chief Executive Officer in 2024. In 2023, the highest compensated employee was the former Chief Executive Officer, Katherine E. Snider, who received $319,774 in total compensation.

Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals

Fundraising costs were 3% of related contributions. (Related contributions, which totaled $21,545,419, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Good Plus Foundation's audited financial statements for the year ended December 31, 2023.

Source of Funds
Fees for service $153,740
Investment income, net $330,172
Special events income, net $1,627,409
Contributions $2,276,413
In-kind contributions $17,641,597
Total Income $22,029,331

Programs: 91% Fundraising: 3% Administrative: 5%

Total Income $22,029,331
Total expenses: $21,459,405
  Program expenses $19,632,476
  Fundraising expenses $705,685
  Administrative expenses $1,121,244
  Other expenses $0
Income in Excess of Expenses $569,926
Beginning Net Assets $6,793,271
Other Changes In Net Assets $0
Ending Net Assets $7,363,197
Total Liabilities $1,900,470
Total Assets $9,263,667

Note: According to GPF's 2023 audited financial statements, the organization received in-kind contributions totaling $17,641,597 in the form of donated goods ($17,531,224) and legal services ($110,373).

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Wise Giving Alliance