RedRover reports that it works to bring animals out of crisis through its Responders program, which provides emergency sheltering assistance for animals in need with the help of the organization's nearly 4,400 volunteers. The organization's Relief program provides financial assistance and resources to low-income individuals and survivors of domestic violence and their pets. In addition, RedRover states that its Readers program utilizes workshops to train teachers and volunteers in how to help children understand animals. In 2019, the organization reports that it supported 6,268 individuals and their pets through its Relief programs, provided 4,953 hours of emergency sheltering services through its Responders volunteers, reached 18,357 new children through its 231 readings and classrooms visits and 12 workshops. Some ($382,990 or 11%) of RedRover's programs are conducted in conjunction with informational materials that include fundraising appeals.
For the year ended December 31, 2019, RedRover's program expenses were:
RedRover Relief |
$1,211,044 |
RedRover Responders |
$832,212 |
Advocacy, public education and outreach |
$685,335 |
RedRover Readers |
$655,352 |
Total Program Expenses: |
$3,383,943 |
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Chief Executive
Nicole Forsyth, President/CEO
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Compensation*
$124,731
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Chair of the Board
Anna Straus
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Chair's Profession / Business Affiliation
Co-founder and CEO, Sparck
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Board Size
9
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Paid Staff Size
22
*2018 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Invitations to fund raising events, Membership appeals, Planned giving arrangements, Print advertisements (newspapers, magazines, etc.), Radio, Cause- related marketing (affinity credit cards, consumer product sales, etc.), Other
RedRover incurred joint costs of $599,505 for informational materials and activities that included fund raising materials. Of those costs $382,990 was allocated to program expenses and $216,515 was allocated to fund raising expenses.
Fundraising costs were 14% of related contributions. (Related contributions, which totaled $2,650,435, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c) (3) of the Internal Revenue Code.It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on RedRover's audited financial statements for the year ended December 31, 2019.
Source of Funds |
Contributions |
$2,429,411 |
Interest and investment income |
$674,961 |
Bequests |
$221,024 |
Program services |
$23,777 |
Other income |
$21,671 |
Kind News, net |
($8,365) |
Total Income |
$3,362,479 |
- Programs: 84%
- Fundraising: 10%
- Administrative: 6%
Total Income |
$3,362,479 |
Program expenses |
$3,383,943 |
Fundraising expenses |
$374,081 |
Administrative expenses |
$274,002 |
Other expenses |
$0 |
Total expenses: |
$4,032,026 |
Income in Excess of Expenses |
$-669,547 |
Beginning Net Assets |
$6,692,260 |
Other Changes In Net Assets |
$0 |
Ending Net Assets |
$6,022,713 |
Total Liabilities |
$216,095 |
Total Assets |
$6,238,808 |
Note: As reported by the organization, RedRover received in-kind donations totaling $12,988 in the form of travel ($9,037), meetings and conferences ($3,901), and disaster relief ($50).