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CHARITY REVIEW
Issued: February 2024 Expires: February 2026

Cru

Accredited Charity
Accredited Charity

Meets Standards

100 Lake Hart Drive
Orlando, FL, 32832

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Stated Purpose:
"to help fulfill the Great Commission in the power of the Holy Spirit by winning people to faith in Jesus Christ, building them in their faith, and sending them to win and build others; and helping the Body of Christ do evangelism and discipleship."

Year, State Incorporated:
1954, CA

Also Known As:
Campus Crusade for Christ The Jesus Film Project

Cru reports that it is involved in evangelism and discipleship which it conducts through different ministry avenues. These approaches include working with college students on college and university campuses, with high school students, and with adults in their careers. Cru also provides assistance to churches in low-income communities, works with athletes (both professional and student), provides relief services for people in poverty or victims of disaster, and offers programs to assist couples with marriage and parenthood. The organization reports that it uses various tools to explain how to have a personal relationship with Jesus Christ, including The JESUS Film, the GodTools app, and the Four Spiritual Laws.

For the year ended August 31, 2022, Cru's program expenses were:

Campus: $178,012,000

Community: $142,635,000

Coverage: $76,039,000

International ministries: $133,895,000

Total Program Expenses: $530,581,000

Chief Executive
Steven C. Sellers, President

Compensation*
$72,860

Chair of the Board
R. Barry Cannada

Chair's Profession / Business Affiliation
Attorney

Board Size
9

Paid Staff Size
1201

*2022 compensation, as repoted by the organization, includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Radio, Special events, Telemarketing, Foundation grants

Fundraising costs were 9% of related contributions. (Related contributions, which totaled $625,899,000, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Cru's audited financial statements for the year ended August 31, 2022.

Source of Funds
In-kind contributions $11,650,000
Literature and material sales $2,959,000
Conference registrations $12,944,000
Other income $10,296,000
Investment returns, net $-47,688,000
Contributions $614,249,000
Total Income $604,410,000

Programs: 84% Fundraising: 9% Administrative: 8%

Total Income $604,410,000
Total expenses: $634,936,000
  Program expenses $530,581,000
  Fundraising expenses $55,777,000
  Administrative expenses $48,578,000
  Other expenses $0
Income in Excess of Expenses $-30,526,000
Beginning Net Assets $471,323,000
Other Changes In Net Assets $5,365,000
Ending Net Assets $446,162,000
Total Liabilities $143,153,000
Total Assets $589,315,000

Note 1: In the above financial section, "other changes in net assets" represents pension-related changes other than net periodic pension cost.

Note 2: According to the organization's August 2022 audited financial statements, Cru received in-kind contributions of $11,773,000 including clothing ($3,018,000), food/meals ($2,569,000), other ($2,047,000), medical supplies ($1,531,000), shoes ($1,087,000), hygiene ($964,000), blankets ($324,000), and school supplies ($233,000).

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

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Report completed by:
BBB Wise Giving Alliance