PCI-Media Impact does not meet the following 2 Standards for Charity Accountability:
Standard 6 (Board Policy on Effectiveness)
Have a board policy of assessing, no less than every two years, the organization's performance and effectiveness and of determining future actions required to achieve its mission.
PCI does not meet this Standard because:
- The board of directors does not have a written policy stating that, at least every two years, an appraisal be done assessing the organization’s performance and effectiveness and determining future actions required to achieve its mission.
Standard 7 (Board Approval of Written Report on Effectiveness)
Submit to the organization's governing body, for its approval, a written report that outlines the results of the aforementioned performance and effectiveness assessment and recommendations for future actions.
PCI does not meet this Standard because:
- The organization has not completed an effectiveness assessment in the last two years.
PCI-Media Impact meets the remaining 18 Standards for Charity Accountability.
PCI-Media Impact (PCI) reports that it partners with local communities and organizations around the globe to engage audiences though storytelling to create large-scale change. The organization uses television, radio, video, print, social media, interpersonal channels, and community mobilization to produce narratives that celebrate the positive and reflect their "Love Not Loss" approach to tackling difficult issues. PCI states that it applies theories of Social and Behavioral Change Communication (SBCC) to promote positive outcomes in health, environment, and social justice.
For the year ended December 31, 2020, PCI-Media Impact's program expenses were:
Serial drama |
$2,462,808 |
Global campaigns |
$1,059,498 |
General program |
$312,766 |
Total Program Expenses: |
$3,835,072 |
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Chief Executive
Neemesha Brown, President
-
Compensation*
$232,746
-
Chair of the Board
Lynne Yeannakis
-
Chair's Profession / Business Affiliation
President, Decision Management Associates, USA
-
Board Size
14
-
Paid Staff Size
12
*2020 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet
Fundraising costs were 6% of related contributions. (Related contributions, which totaled $4,321,031, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c) (3) of the Internal Revenue Code.It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on PCI-Media Impact's audited financial statements for the year ended December 31, 2020.
Source of Funds |
Contributions and grants |
$4,247,038 |
Bequests |
$73,993 |
Other income |
$31,538 |
Investment return |
$257 |
Total Income |
$4,352,826 |
- Programs: 80%
- Administrative: 15%
- Fundraising: 5%
Total Income |
$4,352,826 |
Program expenses |
$3,835,072 |
Fundraising expenses |
$270,590 |
Administrative expenses |
$722,678 |
Other expenses |
$0 |
Total expenses: |
$4,828,340 |
Income in Excess of Expenses |
$-475,514 |
Beginning Net Assets |
$1,162,528 |
Other Changes In Net Assets |
$0 |
Ending Net Assets |
$687,014 |
Total Liabilities |
$639,043 |
Total Assets |
$1,326,057 |