The Pink Fund
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
The Pink Fund does not meet the following 2 Standards for Charity Accountability:
Standard 7 (Board Approval of Written Report on Effectiveness)
Submit to the organization's governing body, for its approval, a written report that outlines the results of the aforementioned performance and effectiveness assessment and recommendations for future actions.
Pink Fund does not meet this Standard because:
- The organization did not produce a written report outlining the results of its April 2025 effectiveness assessment.
Standard 14 (Budget)
Have a board-approved annual budget for its current fiscal year, outlining projected expenses for major program activities, fund raising, and administration.
Pink Fund does not meet this Standard because, when the organization provided 2025 budget information, it indicated that the budget:
- Did not identify total projected fundraising expenses.
- Did not identify total projected administrative expenses.
The BBB Wise Giving Alliance requested but did not receive complete information from the organization and is unable to verify the organization's compliance with the following Standard(s) for Charity Accountability: 19
The Pink Fund meets the remaining 17 Standards for Charity Accountability.
Stated Purpose:
"to improve the lives of people in treatment for breast cancer through household bill payments, community engagement, and education."
Year, State Incorporated:
2006, MI
The Pink Fund (Pink Fund) reports that it provides financial assistance for up to 90-days for non-medical cost-of-living expenses for breast cancer patients in active treatment, so they can focus on healing, raising their families, and returning to the workplace. The organization's Financial Bridge programs provide short-term financial assistance to breast cancer patients in active treatment by covering essential cost-of-living expenses, such as housing, transportation, utilities, and health insurance premiums. Pink Fund states that this helps patients avoid financial toxicity, maintain treatment adherence, and allow individuals to focus on healing without the added burden of unpaid bills or potential loss of housing or insurance. In addition to the financial programs, the organization's education programs provide breast cancer patients with tools and information to manage the financial challenges of treatment. Through digital resources and partnerships, the program spreads awareness about topics such as employment rights, insurance navigation, and financial planning.
For the year ended June 30, 2024, The Pink Fund's program expenses were:
| Program services | $2,006,678 |
| Total Program Expenses | $2,006,678 |
Chief Executive
Molly MacDonald, Co-Founder and Chief Executive Officer
Compensation*
$188,878
Chair of the Board
Frances Parsons
Chair's Profession / Business Affiliation
Retired
Board Size
9
Paid Staff Size
7
*2023 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Invitations to fund raising events, Grant proposals, Internet, Planned giving arrangements, Cause-related marketing (affinity credit cards, consumer product sales, etc.), Workplace Giving
Fundraising costs were 21% of related contributions. (Related contributions, which totaled $1,993,349, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on The Pink Fund's audited financial statements for the year ended June 30, 2024.
Source of Funds
| Contributions | $1,660,043 |
| Special events | $173,541 |
| In-kind contributions | $134,765 |
| Realized/unrealized gain | $43,381 |
| Government revenue | $25,000 |
| Investment income, net | $11,367 |
| Rental income - sublease | $9,157 |
| Total Income | $2,057,254 |
Programs: 79% Fundraising: 17% Administrative: 5%
| Total Income | $2,057,254 |
| Total expenses: | $2,544,608 |
| Program expenses | $2,006,678 |
| Fundraising expenses | $421,332 |
| Administrative expenses | $116,598 |
| Other expenses | $0 |
| Income in Excess of Expenses | $-487,354 |
| Beginning Net Assets | $1,998,747 |
| Other Changes In Net Assets | $0 |
| Ending Net Assets | $1,511,393 |
| Total Liabilities | $400,025 |
| Total Assets | $1,911,418 |
Note: According to the organization's audited financial statements for the year ended June 30, 2024, Pink Fund received in-kind contributions totaling $134,765 in the form of marketing supplies ($77,528), silent/live auction and raffle items ($28,767), computer software development ($12,135), IT Tech support ($8,835), and videography ($7,500).
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
RELATED CONTENT
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Meets Standards
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Standards Not Met
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Did Not Disclose
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Review in Progress
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Unable to Verify
Report completed by:
BBB Wise Giving Alliance