March of Dimes, Inc.
Meets Standards

Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
March of Dimes, Inc. meets the 20 Standards for Charity Accountability.
Complaints
Number of complaints processed by the BBB in the last 36 months: 2
The organization addressed the complaint issues brought to its attention: 2
(These complaints involved mailing and telemarketing list removal).
Stated Purpose:
"to lead the fight for the health of all moms and babies."
Year, State Incorporated:
1938, NY
March of Dimes (MOD) works to reduce premature birth in the United States and to give every baby a fair chance for a healthy full-term birth. The organization educates medical professionals and the public about best practices through its Prematurity campaign. The campaign supports lifesaving research through grants and Prematurity Research Centers. The NICU Family Support program provides comfort and support to families in the neonatal intensive care unit. The organization advocates at the federal, state, and local level to promote health equity by addressing social determinants of health, structural racism and bias so every pregnancy and every baby can be healthy.
For the year ended December 31, 2022, March of Dimes, Inc.'s program expenses were:
Research and medical support: $15,741,000
Public and professional education: $4,453,000
Community services: $67,460,000
Total Program Expenses: $87,654,000
Chief Executive
Dr. Elizabeth Cherot, President and Chief Executive Officer
Chair of the Board
Sharon Mills Higgins
Chair's Profession / Business Affiliation
Retired
Board Size
19
Paid Staff Size
482
*2022 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Note: Dr. Cherot became President and Chief Executive Officer in July 2023. Compensation information for her role as President and Chief Executive Officer is not available at this time. Former President and Chief Executive Officer, Stacey D. Stewart, received $652,343 in compensation in 2022.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Radio, Special events, Telemarketing, Foundation grants, Print advertisements, Corporate solicitation
MOD incurred joint costs of $17,599,000 for informational materials and activities that included fundraising materials. Of those costs $14,836,000 was allocated to fundraising expenses, $1,818,000 was allocated to administrative expenses, and $945,000 was allocated to program expenses.
Fundraising costs were 13% of related contributions. (Related contributions, which totaled $104,749,000, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on March of Dimes, Inc.'s audited financial statements for the year ended December 31, 2022.
Source of Funds
Campaign contributions and sponsorships, net | $67,031,000 |
Bequests | $2,663,000 |
Government, foundation, and corporate grants | $4,666,000 |
Corporate contributions | $10,944,000 |
Contributions | $6,813,000 |
In-kind contributions | $2,632,000 |
Program service revenue | $716,000 |
Other income | $732,000 |
Paycheck Protection Program loan forgiveness | $10,000,000 |
Investment return, net | $-6,168,000 |
Total Income | $100,029,000 |
Programs: 77% Fundraising: 12% Administrative: 11%
Total Income | $100,029,000 |
Total expenses: | $113,846,000 |
Program expenses | $87,654,000 |
Fundraising expenses | $14,078,000 |
Administrative expenses | $12,114,000 |
Other expenses | $0 |
Income in Excess of Expenses | $-13,817,000 |
Beginning Net Assets | $1,596,000 |
Other Changes In Net Assets | $3,678,000 |
Ending Net Assets | $-8,543,000 |
Total Liabilities | $80,943,000 |
Total Assets | $72,400,000 |
Note 1: As noted in the financial section above, "other changes in net assets" refers to pension and postretirement credits ($6,014,000) and decrease in fair value of assets held in trust by others, net (-$2,336,000).
Note 2: According to the organization's 2022 audited financial statements, MOD received in-kind gifts totaling $2,362,000 in the form of March for Babies and special event donations ($2,057,000), NICU family and baby shower support ($488,000), research event committee ($54,000), and IT support ($33,000).
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