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CHARITY REVIEW
Issued: February 2024 Expires: February 2026

March of Dimes, Inc.

Accredited Charity
Accredited Charity

Meets Standards

Accreditation seal
1550 Crystal Drive, Suite 1300
Arlington, VA, 22202

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

March of Dimes, Inc. meets the 20 Standards for Charity Accountability.

Complaints


Number of complaints processed by the BBB in the last 36 months: 2

The organization addressed the complaint issues brought to its attention: 2

(These complaints involved mailing and telemarketing list removal).

Stated Purpose:
"to lead the fight for the health of all moms and babies."

Year, State Incorporated:
1938, NY

March of Dimes (MOD) works to reduce premature birth in the United States and to give every baby a fair chance for a healthy full-term birth. The organization educates medical professionals and the public about best practices through its Prematurity campaign. The campaign supports lifesaving research through grants and Prematurity Research Centers. The NICU Family Support program provides comfort and support to families in the neonatal intensive care unit. The organization advocates at the federal, state, and local level to promote health equity by addressing social determinants of health, structural racism and bias so every pregnancy and every baby can be healthy.

For the year ended December 31, 2022, March of Dimes, Inc.'s program expenses were:

Research and medical support: $15,741,000

Public and professional education: $4,453,000

Community services: $67,460,000

Total Program Expenses: $87,654,000

Chief Executive
Dr. Elizabeth Cherot, President and Chief Executive Officer

Chair of the Board
Sharon Mills Higgins

Chair's Profession / Business Affiliation
Retired

Board Size
19

Paid Staff Size
482

*2022 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Note: Dr. Cherot became President and Chief Executive Officer in July 2023. Compensation information for her role as President and Chief Executive Officer is not available at this time. Former President and Chief Executive Officer, Stacey D. Stewart, received $652,343 in compensation in 2022.

Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Radio, Special events, Telemarketing, Foundation grants, Print advertisements, Corporate solicitation

MOD incurred joint costs of $17,599,000 for informational materials and activities that included fundraising materials. Of those costs $14,836,000 was allocated to fundraising expenses, $1,818,000 was allocated to administrative expenses, and $945,000 was allocated to program expenses.

Fundraising costs were 13% of related contributions. (Related contributions, which totaled $104,749,000, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on March of Dimes, Inc.'s audited financial statements for the year ended December 31, 2022.

Source of Funds
Campaign contributions and sponsorships, net $67,031,000
Bequests $2,663,000
Government, foundation, and corporate grants $4,666,000
Corporate contributions $10,944,000
Contributions $6,813,000
In-kind contributions $2,632,000
Program service revenue $716,000
Other income $732,000
Paycheck Protection Program loan forgiveness $10,000,000
Investment return, net $-6,168,000
Total Income $100,029,000

Programs: 77% Fundraising: 12% Administrative: 11%

Total Income $100,029,000
Total expenses: $113,846,000
  Program expenses $87,654,000
  Fundraising expenses $14,078,000
  Administrative expenses $12,114,000
  Other expenses $0
Income in Excess of Expenses $-13,817,000
Beginning Net Assets $1,596,000
Other Changes In Net Assets $3,678,000
Ending Net Assets $-8,543,000
Total Liabilities $80,943,000
Total Assets $72,400,000

Note 1: As noted in the financial section above, "other changes in net assets" refers to pension and postretirement credits ($6,014,000) and decrease in fair value of assets held in trust by others, net (-$2,336,000).

Note 2: According to the organization's 2022 audited financial statements, MOD received in-kind gifts totaling $2,362,000 in the form of March for Babies and special event donations ($2,057,000), NICU family and baby shower support ($488,000), research event committee ($54,000), and IT support ($33,000).

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

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Report completed by:
BBB Wise Giving Alliance