One Percent for the Planet
Meets Standards
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
One Percent for the Planet meets the 20 Standards for Charity Accountability.
Stated Purpose:
"to accelerate smart environmental giving and prevent greenwashing."
Year, State Incorporated:
2001, CA
One Percent for the Planet (1% for the Planet) administers and promotes programs that encourage contributions to environmental organizations. The organization has a membership program where businesses commit to donating at least one percent of their annual revenues to approved environmental nonprofit organizations. 1% for the Planet then certifies member commitments after they submit donation receipts and revenue documentation. The organization works to amplify brand awareness and use the 1% for the Planet network and certification to help inspire businesses and individuals to take action.
For the year ended December 31, 2023, One Percent for the Planet's program expenses were:
Program services: $5,700,284
Total Program Expenses: $5,700,284
Chief Executive
Katherine Williams, Chief Executive Officer
Compensation*
$275,208
Chair of the Board
James Osgood
Chair's Profession / Business Affiliation
Chief Executive Officer, Turtle Fur
Board Size
17
Paid Staff Size
45
*2023 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Radio, Print advertisements
Fundraising costs were 25% of related contributions. (Related contributions, which totaled $2,958,746, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on One Percent for the Planet's audited financial statements for the year ended December 31, 2023.
Source of Funds
| Corporate memberships | $4,307,491 |
| Summit registration | $159,379 |
| Contributions | $2,523,105 |
| Corporate sponsorships | $297,762 |
| In-kind contributions | $137,879 |
| Interest and other income | $187,491 |
| Total Income | $7,613,107 |
Programs: 77% Fundraising: 10% Administrative: 13%
| Total Income | $7,613,107 |
| Total expenses: | $7,435,571 |
| Program expenses | $5,700,284 |
| Fundraising expenses | $747,656 |
| Administrative expenses | $987,631 |
| Other expenses | $0 |
| Income in Excess of Expenses | $177,536 |
| Beginning Net Assets | $5,046,853 |
| Other Changes In Net Assets | $0 |
| Ending Net Assets | $5,224,389 |
| Total Liabilities | $5,083,670 |
| Total Assets | $10,308,059 |
Note: According to the organization's 2023 audited financial statements, 1% for the Planet received in-kind contributions totaling $137,879 in the form of promotional items ($83,017), professional services ($33,600), and other ($21,262).
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
RELATED CONTENT
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Meets Standards
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Standards Not Met
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Did Not Disclose
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Review in Progress
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Unable to Verify
Report completed by:
BBB Wise Giving Alliance