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CHARITY REVIEW
Issued: February 2025 Expires: February 2027

National Parks Conservation Association

Accredited Charity
Accredited Charity

Meets Standards
Accreditation seal
(800) 628-7275
777 Sixth Street NW, Suite 700
Washington, DC, 20001
https://npca.org
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

National Parks Conservation Association meets the 20 Standards for Charity Accountability.

Complaints


Number of complaints processed by the BBB and BBB WGA in the last 36 months: 3

The organization addresssed the complaint issue brought to its attention: 3

(These complaints involved mailing list removal)

Stated Purpose:
"to protect and enhance America's National Park System for present and future generations."

Year, State Incorporated:
1919, DC

National Parks Conservation Association (NPCA) reports that it works to protect and improve the quality of the National Park System, and to promote an understanding of, appreciation for, and sense of personal commitment to parklands. The organization informs the public and seeks to influence decision makers to ensure that the national parks are protected. NPCA has 27 programmatic locations across the country and reports that they work to create partnerships with advocates, organizations, and governments to bridge local advocacy and national policy. The organization's focus areas include its efforts on issue areas such as air pollution, climate change, energy, history and culture, landscapes, park funding, visitor experience, water, and wildlife. Some ($8,051,863 or 18%) of NPCA's program activities are carried out in conjunction with fundraising appeals.

For the year ended June 30, 2024, National Parks Conservation Association's program expenses were:

National Park Thrive: $25,469,150

National Parks are for Everyone: $12,945,248

National Parks Tell Stories of All Americans: $6,350,744

Total Program Expenses: $44,765,142

Chief Executive
Theresa Pierno, President and Chief Executive Officer

Compensation*
$570,194

Chair of the Board
Elizabeth Waddill

Chair's Profession / Business Affiliation
Co-founder, EDAREN Foundation

Board Size
32

Paid Staff Size
198

*2022 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Radio, Special events, Print advertisements

NPCA incurred joint costs of $8,051,863 for informational materials and activities that included fundraising materials. Of those costs $4,736,100 was allocated to fundraising expenses and $3,315,763 was allocated to program expenses.

Fundraising costs were 13% of related contributions. (Related contributions, which totaled $50,743,749, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on National Parks Conservation Association's audited financial statements for the year ended June 30, 2024.

Source of Funds
Contributions $24,978,238
Grants $7,405,017
In-kind contributions $4,326,758
Investment return, net $6,235,764
Bequests $9,195,665
Membership dues $1,983,070
Marketing income $1,339,975
Events $1,515,026
Other revenue $239,306
Total Income $57,218,819

Programs: 80% Fundraising: 11% Administrative: 8%

Total Income $57,218,819
Total expenses: $55,882,156
  Program expenses $44,765,142
  Fundraising expenses $6,400,742
  Administrative expenses $4,716,272
  Other expenses $0
Income in Excess of Expenses $1,336,663
Beginning Net Assets $53,743,020
Other Changes In Net Assets $-227,491
Ending Net Assets $54,852,192
Total Liabilities $15,116,785
Total Assets $69,968,977

Note 1: As noted in the financial section above, "other changes in net assets" refers to change in value of charitable gift annuities.

Note 2: According to the organization's audited financial statements for the year ended June 30, 2024, NPCA received in-kind gifts totaling $4,326,758 in the form of donated legal service.

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Wise Giving Alliance