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CHARITY REVIEW
Issued: January 2025 Expires: January 2027

WildAid

Standards Not Met
Standards Not Met
6 7 16
(415) 834-3174
220 Montgomery Street, Suite 1200
San Francisco, CA, 94104
https://wildaid.org
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

WildAid does not meet the following 3 Standards for Charity Accountability:

Standard 6 (Board Policy on Effectiveness)
Have a board policy of assessing, no less than every two years, the organization's performance and effectiveness and of determining future actions required to achieve its mission.

WildAid does not meet this Standard because:

  • The board of directors does not have a written policy stating that, at least every two years, an appraisal be done assessing the organization’s performance and effectiveness and determining future actions required to achieve its mission.

Standard 7 (Board Approval of Written Report on Effectiveness)
Submit to the organization's governing body, for its approval, a written report that outlines the results of the aforementioned performance and effectiveness assessment and recommendations for future actions.

WildAid does not meet this Standard because:

  • The organization has not completed an effectiveness assessment in the last two years.

Standard 16 (Annual Report)
Have an annual report available to all, on request, that includes: (a) the organization's mission statement, (b) a summary of the past year's program service accomplishments, (c) a roster of the officers and members of the board of directors, (d) financial information that includes (i) total income in the past fiscal year, (ii) expenses in the same program, fund raising and administrative categories as in the financial statements, and (iii) ending net assets.

WildAid does not meet this Standard because the 2023 annual report did not include:

  • A roster of the organization's board of directors.
  • The organization's financial information for the year ended June 30, 2023.

The BBB Wise Giving Alliance requested but did not receive complete information from the organization and is unable to verify the organization's compliance with the following Standard(s) for Charity Accountability: 15

WildAid meets the remaining 16 Standards for Charity Accountability.

Stated Purpose:
"to inspire change and empower the world to protect wildlife and vital habitats from critical threats."

Year, State Incorporated:
2006, CA

WildAid reports that it works to protect wildlife and vital habitats through three core areas of focus: wildlife, climate, and marine protection. The organization seeks to move people to be environmental stewards in their communities and build towards a world with no demand for illegal wildlife products. One of WildAid's education campaigns seeks to educate port workers to assist in fighting illegal wildlife trafficking. In 2023, the organization states that it protected nearly 173,000 acres across Ecuador, expanded the Cocos Island National Park of Costa Rica's ocean area from 2.7% to 30%, and created the Hermandad Marine Reserve in the Galapagos Marine Reserve.

For the year ended June 30, 2023, WildAid's program expenses were:

Wildlife: $75,598,193

Marine protection: $3,778,597

Climate: $42,014,179

Total Program Expenses: $121,390,969

Chief Executive
Meaghan Brosnan, Chief Executive Officer

Compensation*
$161,189

Chair of the Board
Alan Chung

Chair's Profession / Business Affiliation
Founder and Chief Executive Officer, Perka

Board Size
14

Paid Staff Size
19

*2024 compensation, as reported by the organization, includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Note: Meaghan Brosnan began her tenure as Chief Executive Officer in April 2024.

Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Radio, Special events, Corporate solicitation

Fundraising costs were 1% of related contributions. (Related contributions, which totaled $120,028,305, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on WildAid's audited financial statements for the year ended June 30, 2023.

Source of Funds
Contributions and grants $10,921,771
Service income $654,265
Special events, net $232,694
In-kind contributions $108,873,840
Interest income $149,596
Total Income $120,832,166

Programs: 97% Fundraising: 1% Administrative: 2%

Total Income $120,832,166
Total expenses: $124,787,997
  Program expenses $121,390,969
  Fundraising expenses $1,201,727
  Administrative expenses $2,195,301
  Other expenses $0
Income in Excess of Expenses $-3,955,831
Beginning Net Assets $14,230,648
Other Changes In Net Assets $9,190
Ending Net Assets $10,284,007
Total Liabilities $1,542,167
Total Assets $11,826,174

Note 1: As noted in the above financial section, "other changes in net assets" refers to a gain on foreign exchange transactions.

Note 2: According to WildAid's audited financial statements - consolidated - for the year ended June 30, 2023, the organization received $108,873,840 in donated advertising and public service announcements.

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

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Report completed by:
BBB Wise Giving Alliance