News & Updates


Wise Giving Wednesday: Ten Most Popular Reports on BBB’s

Feb 5, 2020

Of the 1,500 fundraising charities with reports on the website, these ten are the most visited. We are sharing this list so you know  which charities get the most attention. Not surprisingly all of them represent charities that have developed well-known brand names. Some have been around for almost 100 years while the youngest was established less than thirty years ago.  They represent a diversity of causes including health care, veterans issues, needy children, and disaster relief assistance.

We are pleased to note that all ten of them provided the information and materials we needed to evaluate them in relation to the 20 BBB Standards for Charity Accountability. Their transparency is important because it gives us what we need to help potential donors make informed giving decisions.  This contrasts starkly with charities that do not provide any or enough information despite repeated requests. 

A feature that we are particularly proud to identify is that 90% of them are Accredited Charities because they meet all 20 BBB Charity Standards. Only one organization on this top ten list (Operation Smile) was not accredited because it did not meet one standard. See the report for more details. To have that many of the most frequently visited reports represent charities that meet these standards is a wonderful result. These charities realize the importance donors place on their adherence to strong standards, that address not only finances, but governance, results reporting, website disclosures, fundraising practices, and other matters.

Please note that BBB’s also produce an additional 10,000 reports on regionally soliciting charities. This list only includes those that solicit the public on a national basis.

  1. Operation Smile
  2. International Fellowship of Christian and Jews (BBB Accredited Charity)
  3. St. Jude Children’s Research Hospital / ALSAC (BBB Accredited Charity)
  4. Salvation Army (BBB Accredited Charity)
  5. Wounded Warrior Project (BBB Accredited Charity)
  6. American Red Cross (BBB Accredited Charity)
  7. Save the Children (BBB Accredited Charity)
  8. Alzheimer’s Association (BBB Accredited Charity)
  9. Disabled American Veterans (BBB Accredited Charity)
  10. Boys Town (BBB Accredited Charity)

Video of the Week

As part of our Building Trust Video Series, we are pleased to provide a video featuring Rev. Steven E. Boes, President & National Executive Director, Boys Town (a BBB Accredited Charity) which seeks “to change the way America cares for children, families and communities by providing and promoting an Integrated Continuum of Care® that instills Boys Town values to strengthen body, mind and spirit.” Boys Town programs range from preventative services in the home to restrictive out-of-home placements for children with severe behavioral and mental health disorders. In between this range are school educational programs, in-home family counseling services, traditional and treatment foster care, short- and long-term family style residential programs and specialized group homes. 

Recent Reports

We are always working with charities to publish or update reports for donors. Visit or local BBBs to check out any charity before giving. Our recently evaluated charities include:

Finally, remember to let us know by going to if you are  interested in seeing a report on a charity not on the list and we will do our best to produce one.

H. Art Taylor, President & CEO  
BBB Wise Giving Alliance