Copyright and Trademarks website including national charity reports copyright 2014 BBB Wise Giving Alliance. All Rights Reserved.

The names Better Business Bureau, BBB, BBB Wise Giving Alliance, and the BBB Accredited Charity seal and torch logo, are service marks owned by the Council of Better Business Bureaus, Inc. (CBBB). These marks may be used, with certain restrictions, only by BBBs and eligible charities participating in BBB programs under a license agreement.

Charities interested in obtaining a charity seal must first agree to a free charity reporting process to determine if the organization meets all 20 BBB Charity Standards (i.e., an Accredited Charity).  Such Accredited Charities have the option to obtain a license for the BBB charity seal for a sliding scale fee.  Nationally soliciting charities should contact the BBB Wise Giving Alliance or their local BBB (for regionally soliciting charities) for more information.

Any use of these marks by others must be with the express permission of the BBB Wise Giving Alliance or CBBB. It is CBBB policy to take action against all unauthorized use of its marks.

What happens when an organization misuses a BBB trademark?

In most instances, when we advise an entity that it is misusing or infringing our trademarks, the organization readily complies with our request to modify its advertising or website. From time to time, however, CBBB has had to sue infringers. We will advise the public about entities that continue, without authorization, to use our marks by putting up an alert on their report (if they have one).

Have further questions about the use of BBB trademarks?  Please e-mail us.